So you've decided to transition to an owner of a real business based on assets, not your time. You outline a plan, some methods for acquiring clients, and so on.

Then you acquire your first client, then a second one. You work with them, they modify your plan, and then...

As you are building your new venture, you discover a new method of acquiring clients, decide to try it out, then change your approach to any process every time you read an article or watch an interesting youtuber. And suddenly, somehow, you find that...

You are doing all and everything in your business, maybe you're even making a lot of money, but you don't really know where your clients are coming from, you have no control over the processes or the growth of your business. It becomes increasingly overwhelming because...

There are more and more things to handle, fewer things are repeatable, fewer things are systematized, and more things require magic. And...

If your business requires the kind of magic that you or your employees provide, then it's not a strategic business. It's this:


Credit: Columbia Pictures. Spider-Man: Homecoming.